Hello Auto Web Quoter Redesign
Complete redesign of Hello Auto’s car insurance quoting tool. The goal of this redesign was to adapt the old tool to the new brand guidelines, as the company was in the process of giving its image a more modern look when I joined. Additionally, the aim was to improve the quoting process to provide a better user experience.
Industry
Car Insurance
Company
Hello Auto
Service
UX/UI Design
Date
2023
First Approach
When I joined the team, this project was already underway. Some components, documentation and screens had already been defined by the previous designer, Victoria Martín, which served as a solid foundation for the rest of the design work.
Workflow
Together with the Marketing team, the Product Owner, and the Development team, we prioritized and defined the screens that needed to be created. During these meetings, user flows and screens were established, and the components required were identified and then defined in as much detail as possible to hand over to the developers.
Final Result
We gave the quoting tool a complete visual refresh according to the new brand guidelines, ensuring that all Hello Auto products (App, Web, and Quoting Tool) maintained visual consistency. All designs were fully responsive. In this final stage, the graphic designer, Ángel Cruz, also contributed to add extra polish with his illustrations and animations in the tool.
