HBO Master’s Final Project

This was my final project for the UX/UI Master’s program. It was a research and redesign of the HBO app. It wasn’t a professional project, but it was a complete one that I’m proud of. Looking back, I can see how much I’ve grown as a designer and how UX/UI has fascinated me ever since I started learning it.

Industry

Streaming

Company

CEI Sevilla

Service

UX/UI Design

Date

2021

HBO Project cover
HBO Project cover
HBO Project cover

Research Process

In the Master’s program, we were taught the Double Diamond methodology, which was the one used for this project. In the first stage, we applied several analysis tools to reach conclusions that would later influence the design. Of course, this process was iterative, and many times discoveries in some areas led me to revisit or adjust previous steps. The research was divided as follows:


Discover: Competitor Audit, Facebook Insights, Play Store/App Store reviews, Venn Diagram, SWOT Analysis, Benchmarking, Desk Research, Heuristic Evaluation, User Survey.

Ideate: Findings & Insights, In & Out, MoSCoW, HMW (How Might We), Value Proposition, Business Model Canvas.

Synthesize: User Personas, Journey Maps, Empathy Maps, Usability and Viability Matrix, Needs Matrix.

Design: User Flow, Sitemap, Wireframes, Design System Documentation, High-Fidelity Designs, Prototyping.


You can check all the research resources here:

Miro board with research
Miro board with research
Miro board with research

Miro board with most of the research

Miro board with most of the research

Google survey results
Google survey results
Google survey results

Some insights from the user survey

Some insights from the user survey

Wireframes, Foundations, and Components

With all the insights gathered, the wireframing phase began. The wireframes helped reveal which types of components would be needed in the app’s design. This made it necessary to define the foundations of the Design System.

From there, we started creating the required components according to each screen’s needs. As this process moved forward, all components were documented in Zeroheight.


You can check the resources for this section here:

HBO Wireframes
HBO Wireframes
HBO Wireframes

Some of the wireframes created in Whimsical

Some of the wireframes created in Whimsical

HBO Zeroheight documentation
HBO Zeroheight documentation
HBO Zeroheight documentation

Part of the documentation in Zeroheight

Part of the documentation in Zeroheight

High-Fidelity Designs and Prototyping

All the previous work gradually evolved into the final design of the project. In addition to the final screens, I did my best to create a complete prototype that simulates the full app experience as closely as possible.


You can check the full HBO File here:

Hbo designs
Hbo designs
Hbo designs

Some of the final designs

Some of the final designs

HBO App mockups
HBO App mockups
HBO App mockups

Example mockups with the final designs

Example mockups with the final designs

Sample of the interactive prototype

Sample of the interactive prototype

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