Hello Auto Web Redesign
Complete redesign of Hello Auto’s car insurance website. The goal of this redesign was to adapt the site to the new brand guidelines, as the company was in the process of giving its image a more modern look when I joined.
Industry
Car Insurance
Company
Hello Auto
Service
UX/UI Design
Date
2023
First Approach.
When I joined Hello Auto, the previous designer, Victoria Martín, had already established some foundations to build upon. At this initial stage, together with the Marketing and Business teams, we carried out tasks such as a heuristic evaluation and a review of the sitemap and content to identify duplicated or outdated pages and information.
Workflow
Together with the Marketing team, we worked on wireframes to define the new content and layout updates for the website. The development was carried out by an external agency, so we held meetings to validate that the ideas we were presenting were technically feasible.
Final Result
By the end of the project, we achieved the main goals: reducing redundant pages, updating the website with Hello Auto’s new products and services, and ensuring the visual design aligned with the style used in the app and the insurance quote tool.
